Supertron VAD – Your Trusted Value-Added IT Distribution Partner

Supertron Electronics Private Limited (SEPL), founded in 1993 by Vishnu Kumar Bhandari, is a leading IT product and service distributor in India, with an $800 million turnover. On July 2, 2019, the Supertron Group ventured into Value Added Distribution (VAD) as a business, SEPL-VAD, with Debraj Dam as co-founder and chief of VAD.. SEPL-VAD specializes in Unified Communications, AVS (Audio, Video, and Surveillance), DCS (Data Centre and Storage), and Cloud & Application Software (Cloud Applications).

SEPL-VAD employs a consultative approach, collaborating closely with system integrators and their customers to develop unique solutions based on future technology deployments. With a strong presence across Asia, the Middle East, and Saudi Arabia, SEPL-VAD leverages an extensive partner network and a commitment to service excellence to deliver results.

This dedication has earned SEPL-VAD industry recognition, including being named a “Top 10 VAD in 2024” by VAR India, inclusion in the Brand Book on ICT Industry – Most Admired Brands 2024, and “Best Value Added Distributor 2023” by Digital Terminal. Motorola Solutions also recognized SEPL-VAD’s outstanding Pelco sales performance under the Motorola VSA with the “Outstanding Contribution in 2023” award for the Middle East, Africa, and India region.

SEPL-VAD is dedicated to helping partners implement and improve the effectiveness of their AVS, DCS, and Cloud environments, driving profitability and revenue growth.

Mission

At Supertron VAD, our mission is to redefine your business growth through innovation. We partner with leading technology companies to provide access to the most advanced solutions. Our certified engineers and expert consultants equip you with the knowledge and tools to achieve maximum results.

Vision

To be the industry-leading VAD, shaping the future of technology across diverse industries through an unwavering commitment to excellence and customer satisfaction.

Parent Company

Supertron India: A Legacy of Excellence

Founded in 1993 by Vishnu Kumar Bhandari, Supertron Electronics Private Limited (SEPL) has established itself as one of India’s premier distributors of IT products and services. Headquartered in Kolkata, Supertron India boasts a network of 36 branch offices, 30 satellite offices, and 60 warehouses, catering to more than 10,000 retailers across India. SEPL’s growth and expansion reflect its commitment to providing top-quality IT solutions and services nationwide.

Leadership Team

Vishnu Kumar Bhandari
Founder Chairman & MD
Debraj Dam
Chief of VAD